4 Key Elements of Effective Social Media Videos


frisco social media marketing,plano digital marketing,plano internet marketing,frisco ppc management,frisco social media,thrive internet marketing agency,thrive internet marketing,internet marketing agency,dallas ppc management,frisco growth marketing,frisco search engine optimization,dallas digital marketing,plano marketing firm,frisco digital marketing firm,frisco digital marketing agency,ft worth digital marketing agency,frisco website design,frisco seo,marketing company,digital marketing firm,digital marketing company,dallas seo,dallas digital marketing agency,frisco top digital,frisco internet marketing,plano digital media,digital marketing agency,marketing in dallas,plano digital agencies in dallas,ft worth website design,seo companies,plano top digital,dallas social media,frisco marketing strategies,frisco advertising agency,marketing companies in dallas,marketing agency in dallas,dallas web design,frisco marketing strategy,digital agencies in dallas,seo agencies,plano facebook marketing,fullservice digital,frisco reputation management,arlington marketing strategy,marketing agencies,dallas digital,digital agency,website design,marketing firm,colleyville digital marketing firm,pay per click,local seo,video production,search engine marketing,corporate seo,conversion optimization,frisco google my business,social media marketing,internet marketing,media marketing,addison marketing in dallas,optimization seo,digital marketing,web design seo,branding agencies,agencies in dallas,advertising agency,ppc social,ppc social media,online marketing,addison digital strategies,plano logo designs,creative agencies,design seo,development companies in dallas,email marketing,design in dallas,addison top digital,dallas reputation management,addison web design seo,marketing strategy,professional seo,advantix digital,agency entourage,agency specializing,app development,atomic designs,based in dallas,brand development,brand identity,brand strategy,branding strategies,call center,cloud consultants,cloud it,consultants in dallas,content marketing,dallas texas,design and develop,designs agency,developers in dallas,development companies,digital media,digital strategies,digital success,ecommerce,facebook marketing,firms in dallas,google my business,google partner,graphic design,growth marketing,idea grove,inbound marketing,inbound marketing agency,integrated marketing,integrating marketing,jsl marketing,leads generated,logo designs,los angeles,madisonmiles media,market research,marketing campaigns,marketing strategies,miller ad agency,mobile app,mobile app developers,mobile websites,project manager,public relations,reputation management,runner agency,san francisco,search engine,search engine optimization,search engine optimized,search engines,seo ppc,social media,software development,top digital,top marketing,user experience,web designs,web developers,website development,websites,colleyville social media,ft worth facebook marketing,addison advertising agency,ft worth public relations,addison optimization seo,addison design in dallas,plano video producers,plano google my business,plano websites,plano development companies,plano mobile app,addison digital media,allen design in dallas,addison web developers,addison youtube producer,addison software development,addison reputation management,addison video production,addison marketing campaigns,addison mobile app developers,addison websites,addison search engine marketing,addison digital marketing,plano design in dallas,ad agencys


Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds.

The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has only increased over the years.

About 85% of internet users in the US watched online videos in 2018, and a majority of internet users say that the trend of watching more online videos will continue, even after the COVID-19 outbreak ends.

With so much video content being uploaded by the minute — over 500 hours on YouTube in 2019 — it’s going to be difficult to stand out from the crowd.

As of May 2019, more than 500 hours of video were uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour. Click To Tweet

To do so, you need to create stellar videos.

How can you do so?

You need to understand the key elements of a social media video.

What are these key elements, you ask?

Let’s take a look at them.

Main Elements of a Social Media Video

Here are the main elements of a social media video that can help improve engagement.

1. The Social Platform

When you’re creating any video for social media, it’s important to know which platform you’re creating it for.

Why?

Because each social platform has different audiences, and what may appeal to users on one platform might not on another.

TikTok and Instagram are platforms where you’d typically have millennials or Gen Z. On the other hand, on Facebook and Twitter, you can find a wider user base. So, it’s crucial to tailor your videos for each of these platforms.

Similarly, what may work on all of these platforms may not work on LinkedIn at all as it’s a professional social networking platform.

And that’s not all.

Each platform also has a different set of video formats that work the best on them.

Facebook vs. Instagram video formats

For instance, if you’re uploading a video to Facebook, you’d likely upload a landscape version of the video for Facebook Watch. On the other hand, if you’re creating one for Instagram, options like Reels, Stories, and IGTV prefer portrait modes.

Resizing your videos can be challenging. However, by using tools like Boosted, you can simplify this task as the tool will automatically size all the videos you create based on the dimensions that work best on the social platform of your choice.

Pro Tip: It’s equally important that you upload your videos directly to the platform instead of sharing them from one platform to another.

2. Video Length

The length of the video is an important parameter that you need to be mindful of. While scrolling through feeds, users may not devote a lot of time to your video unless it catches their attention.

That’s why you need to ensure that the most impactful parts of your video are right at the beginning. The idea is to hook the user to your video so that they watch the rest of it.

But wait, there’s more.

The platforms that you upload your videos to impact the video length as well. For instance, if you’re uploading a video to Instagram, you’ll be faced with multiple options.

How long should Instagram videos be?

If you’re posting a video on Instagram Stories, the maximum length per Story is 15 seconds. On the other hand, if you’re uploading it to Reels, the video needs to be 30 seconds long. However, IGTV videos can be as long as 60 minutes.

So, while developing your video, make sure that you know where you’re going to post it so that you can drive social engagement through it.

3. Video Graphics

The graphics that you use in your videos are equally important.

These visuals can help you captivate the attention of your audience. That’s why you need to do everything that you can to ensure that they appear exactly like you want them to.

With nearly 70% of YouTube watch time coming from mobile devices, it’s clear that you need to design your videos for mobile devices.

But how?

For starters, you should try to use simple video graphics that can be easily viewed on mobile devices. Also, you need to ensure that the various elements within your video are spaced well enough for the viewers to be able to distinguish them.

The same applies to video thumbnails. When you create them using a tool like Canva, make sure that you check how they will look on smaller screens.

video production jobs,video production company,video production near me,video production internships,video production software,video production services,video production equipment,video production classes,video production assistant,video production assistant jobs,video production agency,video production and editing,video production agreement,video production atlanta,video production austin,video production apps,a video production business plan,a video production business,a video production workflow,a video production agency,the video production process,the video production stages,the video production cost,a video production company,video production business,video production budget template,video production boston,video production basics,video production business plan,video production business cards,video production boise,video production baltimore,b&r video productions,b-roll video productions,b&m video productions,j&b video productions and digital photography,b&b video productions helena mt,b star video productions,video production companies near me,video production colleges,video production contract,video production course,video production classes near me,video production chicago,ca&c video productions,c sharp video productions,c&c video productions,c 47 video production,video production degree,video production definition,video production dallas,video production denver,video production desk,video production degree online,video production description,video production director,d-video production,t&d video productions,d see video productions,d.m.s. video productions,video production equipment list,video production equipment checklist,video production equipment for beginners,video production equipment checklist template,video production examples,video production equipment list pdf,video production elective,e video productions,e learning video production,e-learning video production companies,e commerce video production,evp2000 e-learning video production,video production for beginners,video production flight case,video production freelance,video production for youtube,video production for nonprofits,video production for business,video production furniture,video production flyer,video production greenville sc,video production grand rapids,video production gigs,video production gifts,video production gear,video production guidelines,video production grants,video production gainesville fl,g train video productions,video production handbook,video production high school,video production handbook 6th edition,video production houston,video production handbook 6th edition pdf,video production hashtags,video production hourly rate,video production house,h production video,h&r video production surrey,k.s.h production video download,video production internships summer 2022,video production insurance,video production intern,video production in spanish,video production ideas,video production is considered what kind of service,video production invoice,a video production,i video production company,video and production jobs,how to plan a video production,video production jobs atlanta,video production jobs nyc,video production jobs chicago,video production job description,video production jobs denver,video production jobs philadelphia,video production jobs nashville,j&j video productions,j motion video productions,class j video productions,r & j video concert productions,video production kansas city,video production kit,video production knoxville,video production knoxville tn,video production kalamazoo,video production keywords,video production kahoot,video production kl,k-video productions,m k video production,k & m photo video productions,video production lesson plans,video production los angeles,video production logo,video production las vegas,video production lighting,video production laptop,video production louisville ky,video production lexington ky,video production manager,video production major,video production meaning,video production manager salary,video production miami,video production marketing,video production monitor,video production management software,m&m production video,video production news,video production naics code,video production nashville,video production new york,video production names,video production new orleans,video production new york city,s n video production bangalore कर्नाटक,video production orlando,video production omaha,video production online,video production outline,video production orange county,video production online course,video production okc,video production outline template,o'donovan video productions,o'sullivan video productions,o'doherty's audio & video production,o video productions,video production pricing sheet,video production proposal,video production process,video production pricing sheet pdf,video production phoenix,video production packages,video production philadelphia,video production programs,video production quote,video production quote template,video production questions,video production questions for clients,video production quote template pdf,video production quote example,video production quiz,video production quality,q video productions,video production resume,video production roles,video production rfp,video production raleigh,video production rental,video production rates,video production rochester ny,video production rubric,r production video,r sound production video,video production specialist,video production salary,video production schools,video production studio,video production specialist salary,video production studios near me,s video productions,s sound production video,video production terms,video production training,video production timeline,video production tampa,video production teacher,video production team,video production template,video production tools,t & w video productions,video production utah,video production university,video production union,video production upwork,video production uk,video production usa,video production uae,video production udemy,tickle u video production,video production vocabulary,video production van,video production vs video editing,video production vermont,video production vancouver,video production vs videography,video production virginia beach,video production vs film production,video production video,v drive video productions,belavadi video production,video production website,video production workflow,video production washington dc,video production worksheets pdf,video production wv,video production workshops,video production website examples,video production website template,xr video production,x ray production video,video production youtube,video production york,video production yorkshire,video production youtube channel,video production york pa,video production youngstown ohio,video production yakima,video production youngstown,y not 3 video productions,tesla model y production video,video production zurich,video production zebra stripes,video production new zealand,video production with zoom,video production in zimbabwe,video production jobs zurich,video production courses in zambia,video production jobs new zealand,video production 007,video production 101,video production 101 delivering the message pdf,video production 101 delivering the message,video production 12th edition,video production 1 vocab,video production 180 degree,video production 1080p,video production 15,1 minute video production cost,mark 1 video productions,the 1 video productions,edit 1 video productions,how much does a 1 minute video cost,how much does a 2 minute video cost,cost to produce a 3 minute video,video production 2022,video production 2021,video production 20 seconds,video production 260,video production trends 2021,video production trends 2020,video production conferences 2021,video production rfp 2021,2 see video productions,take 2 video-photo productions,production 2 video,2 cats video production,production video 360,vini production video 3gp download,3d video production,3d video production companies,3d video production software,3d video production price,3 video productions,pixel 3 video productions,take 3 video productions,chapter 3 video production,top 3 video production companies,3 stages of video production,3 stages of video production process,video production sims 4,video production usd 431,video production with 4k,video production cheat sims 4,4lw video production,4k video production switcher,4k video production monitor,4k video production dallas,sims 4 video production,sims 4 video production cheat,video production 4,sims 4 video production station,video production handbook 5th edition pdf,59112 video production activities,5k video production,5 stages of video production,unreal engine 5 video production,what are the stages of video production" 6-key-steps-video-production "video production dublin 7,7 wonders video production,studio 7 video productions,8k video production,99designs video production,plan 9 video production"

Create video thumbnails in Canva, and make sure they look good on all devices.

In addition, mobile devices may not always be connected to WiFi. Many users may be using data to browse the internet and watch videos.

However, while people are on the move, data speeds might fluctuate. As a result, they may not be able to stream videos at the speeds that they would typically get over WiFi.

If your video file size is large, it’s likely that the video may not load well. When this happens, your viewers may move on to the next post. After all, no one likes to wait a long time for videos to load.

How can you avoid this?

You can create videos that have smaller sizes. This will make it easier for the viewers to stream them.

To ensure that all of these things are taken into consideration while creating videos, ensure that your content marketing strategy outlines the steps needed to be taken for mobile devices.

4. Video Sound

As mentioned above, most people watch videos on mobile devices. And when they do, it’s highly likely that they will be on the move or in public places too. In such a situation, not everyone uses earphones to watch the videos.

As a result, people tend to watch videos without sound. In fact, a survey found that 69% of consumers in the US watch videos on mobile devices without sound in public places.

But here’s the thing — 25% of them even watch them without sound when they’re in private places.

So, if you want your video to appeal to this huge chunk of your audience, you need to ensure that it gives the same effect without audio.

While you’re designing the video, try adding subtitles or text to get the message across without any sound.

Pro Tip: Before you upload the video, go through it without the audio. Try to see if it’s still equally engaging. If so, you can go ahead and upload it.

Final Thoughts

Creating social media videos can help increase your reach and drive engagement. However, to craft videos that can do so effectively, it’s critical to understand the key elements of these videos and use them to your advantage.

You need to design your videos based on the platform and also change the dimensions accordingly. Also, it’s equally important to decide on the video’s length as it’s dictated by the format in which you’re going to upload it.

What’s more?

The video graphics need to be designed for mobile devices, as most videos are watched using mobile devices.

Finally, a huge number of people watch videos without sound. So, you must ensure that the videos appear equally engaging without it too.


My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.