Maximizing the Value of Facebook Marketing

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A few years ago, people started adapting to online marketing through social platforms. Back then – about a decade ago – marketing was less sophisticated, and Facebook’s algorithms were less demanding. Today, marketers have to bypass many algorithms if they are to rank high on Facebook and Instagram.

It’s easy for some to make money on Facebook, perhaps due to their popularity. That’s why more businesses are turning to use influencers to boost their products’ views. However, for the average business person, making money on Facebook may be easier said than done. So what happens when your friends or small circle of followers aren’t intrigued by what you have to sell? How can you maximize the value of Facebook and make money while remaining relevant? Here are some tips you should consider.

Understand the Algorithm

It’s easy to find new friends or post videos, but if you don’t grasp the dynamics behind Facebook’s algorithms, you will end up expending more effort with lower returns. The aim is to make money easily anytime, anywhere. So, it helps if you talk Facebook’s language.

The algorithm follows through four natural steps in ranking your posts and understanding this is the key to unlocking Facebook’s potential. First, before deciding who gets to see what posts, the algorithm will do the following:

  • Inventory The algorithm will start by taking stock of every post shared through the individual’s groups, pages, and friends.
  • Signals – It then decides which signals are relevant based on the person’s past behavior. At the time of writing this article, Facebook’s algorithm places more weight on people’s statuses as compared to posts from pages.
  • PredictionsThe algorithm then mathematically calculates the most probable reaction from the individual to the post. This could either be read the story, share it, like it, comment, or totally ignore it.
  • Score Finally, the system tallies all these factors and arrives at a Relevance Score. Hence, posts with higher relevance scores will appear first in a person’s feed.

Some businesses understand this language and do their best to increase engagement. Gaming websites have followed suit and applied their understanding to make money online. Others attract clients to their websites through promo codes.

Make Money Engaging

Keep this in mind: Facebook is primarily a social network to meet friends, have fun, relieve stress, or simply pass out those downtime moments. If you come to Facebook with the sole purpose of making money selling, you’ll be in for a big disappointment.

Almost any social media or online marketer will tell you the importance of engaging with your clientele. It’s one way of building trust and increasing your consumer base. That takes time. We won’t offer you some cheap getaway methods to make easy money, like buying fake likes and fake followers. That may put a smile on your face in the short run but hurt your business significantly.

Create engagement by constantly interacting with your followers. First, understand your target audience and know what appeals to them. This could be through meaningful posts, funny clips, memes, images, and likes. It’s easy to make money just by typing, but you have to catch your reader’s attention and immerse them fully.

Groups and Marketplace

Whatever your product is, there is someone in need of it. You just need to make the right sales pitch to the right people at the right time. This calls for perseverance and consistency. Join local buy and sell groups that align with your products, write quality posts with links to your product using URL shortener to make money. You also have the option of joining a marketplace for your desired product. This way, you’ll reach more interested parties at once.

Learn from Others

You may not have the followers to launch a Facebook ads program. You may not even have the experience or know-how of how to make money from Facebook. But like with every skill, it’s something you can learn and perfect.

Check out what your competitors and other businesses are doing and assess how you can integrate their techniques into your business. Working with influencers also helps increase leads to your page or posts and shows your trustworthiness.

In Summary

Everyone wants to make money at home today, but it’s easier said than done. It requires effort, consistency, skill, learning, and relearning. It can be frustrating, but you’re well on your way to make some really good money if you do the right things.

What other social forums have you tried to market your products?


Jeffrey Bishop jumped on the social media marketing train and never looked back. Jeffrey Bishop, a content analyst and a social media strategist since 2015, enjoys working with startups and seeing big things grow out of nothing – like a phoenix from the ashes. In his spare time, he fancies reading, writing, and definitely entertaining himself with bet365 promotional code.


My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.